The animated branding spots are inspired by the Discovery Turbo’s well-known automotive programming genres which include Adrenaline/Speed, Technology, AutoMania and all motorized vehicles.
Todd Neale, Norman J’s Director said: “We loved the idea of working on evolving one of Discovery’s emerging brands, and believe the result is a look and feel that better represents the networks broader content, and a desire to appeal to this growing audience.”
Produced through Norman J’s US reps Region-C, under the helm of Roka Music – Region-C’s owner and executive Producer – she added, “ With Todd and his amazing team at Norman J we saw an opportunity to take this channel identity and our approach to network packages up a significant notch. By delivering four uniquely designed but synergistic packages, Norman J has given Turbo the tools to keep a fresh and engaging brand identity that can work with their evolving programming and growing distribution and viewership.”
Check out the promotional stills below for some of the highlights of the package. For the complete video package, visit the Norman J website.
Posted By rokamusic