F1 Ferrari drivers Fernando Alonso and Felipe Massa took the new FIAT 500 Abarth Cabrio for a test drive just days before they raced in the Formula 1 US Grand Prix at the new Circuit of the Americas racetrack in Austin.
This spot is a collaboration with The Richards Group for client Fiat USA and aired on the jumbotron at the big race. It’s now playing at fiatusa.com/en/social.
With just 30 hours from shoot to ship, this project shows some great work by our Region C and Lollipop team. Director/ DP Ben Starkman and the rest of our crew – cheers! Editorial by our friends at Lollipop and original music from Rebirth Music.
Credits:
Client: Fiat USA
AGENCY
Agency: The Richards Group
Creative Director: David Canright
Creative Director: Lynda Hodge
Art Director: Peter Everitt
Writer: Chris Cannon
Broadcast Producer: Kathryn Garner
Brand Management: Ryan Redus
PRODUCTION
Production Company: Region C
Director/DP: Ben Starkman
Executive Producer: Roka Music
Producer: Charles Mulford
Controller: Julie Wiley
First Assistant Director: Aaron Caiazza
Second Assistant Director: Garret Danks
Art Director: George Morrow
Production Coordinator: Caroline Wallace
Second Unit Operator: Chad Leathers
First Assistant Camera: Brian Nelligan
Second Assistant Camera: Ryan Booth
Camera Production Assistant: Will Semons
Gaffer: Todd Smiley
Driver/ Swing: Jeff McWhorter
Key Grip: Marc Andrus
Best Boy Grip: Pete Kolb
Third Grip: Marty Wells Jr.
Car Tech: Jose Chavez
Car Tech: Joseph Santiago
Production Assistant: Rico Grillo
Production Assistant: Melissa Gratia
EDITORIAL + VFX
Editing Company: Lollipop
Editor: Joe Kriksciun
Editor: Joe Ashe
Assistant Editor: Danny Spence
Flame Artist: Marlin Lask
Motion and 3D: Penny Nederlander
MUSIC
Music: “Fiat Abarth Cabrio Drive”
Composer/Sound Design and Mix: Arun Venkatesh
Music Company: Rebirth Music
Posted By rokamusic
